We help trades and small service businesses stop leaking jobs and time to broken systems. We start with a full evaluation of how you actually run — leads, phone, scheduling, tools — then implement the highest-impact fix first. Often that’s a working AI front desk, set up free for qualified fits. You can hear the proof on a live demo anytime.
Prefer the math first? Missed-call cost calculator · How we work · Our story
Real Consulting exists because we care about the person on the other end — the electrician on a ladder who can’t afford to miss another call, the owner trying to run a business while constantly getting pulled in ten directions, the team that’s working hard but still leaking revenue and time because their systems are working against them.
Too many small businesses are stuck with technology that creates more stress instead of less. They lose jobs to missed calls, waste hours on manual workarounds, and don’t have the time or expertise to fix it properly. We’re here to change that.
We see the daily reality these businesses operate in. We understand both the job-site chaos and how to build systems that actually reduce it. Our goal is to help you run a more profitable, less stressful business — so you can focus on the work you’re good at and build something that lasts.
I’ve spent 14 years simplifying and scaling complex systems in high-stakes environments, and the last 4 years with hands-on construction experience. I don’t pitch another AI tool first — I evaluate how your business runs, then fix what actually hurts.
Most AI tools feel built by people who don’t understand how these businesses operate. We start with understanding — then deliver something you can judge on real results.
No-pressure conversation about how inbound work, scheduling, and tools actually run today — and where revenue or time is leaking.
Call our live demo. Book, cancel, reschedule like a real customer. Judge the capability yourself — not a pitch deck.
If it’s a fit, we implement the highest-impact fix first — often a custom AI front desk free for qualified businesses — then scope what comes next.
Trades and small service companies are the backbone of this country. Most AI tools feel like they were built by people who don’t actually understand how these businesses operate. I care about starting with evaluation and business understanding first — then fixing what actually hurts — because when these businesses succeed, everyone benefits.Igor Makarov, Founder, Real Consulting LLC
Primary focus: owners and crews who run on the phone. Enterprise and Salesforce work remains available when that’s the right path.
We map how your business handles leads, scheduling, communication, and tools. Then we implement the highest-impact improvement first. For most phone-driven trades, that’s a custom AI receptionist — answers, quotes common jobs, books appointments, logs leads — set up free for qualified fits and iterated on your real calls.
For enterprise and government teams: multi-cloud architecture, Agentforce AI, and platform execution designed to reduce daily friction. Same standard — systems that respect the people who use them. 40,000+ users supported at scale.
Once calls and booking are under control, we help plug the next leaks that keep owners stuck.
For service businesses, start with the live demo — book like a real customer. Trade case studies are still early; judge the phone work on real calls. Enterprise numbers and quotes below reflect our team’s delivery experience on complex programs — discussed in detail on a call, not as public case studies.
On Igor"Igor stepped into a project that was admittedly in bad shape due to the original development team. From day one, he demonstrated remarkable clarity, professionalism, and technical mastery — he didn't just clean up what he inherited, he made unbelievably impactful improvements that will permanently help the people I serve."
On Anandamayi"The success of our application is largely due to Anandamayi's dedication and expertise. She inherited a difficult situation, took full ownership, and proactively fixed risks and gaps our team hadn't even seen. It never felt like she was simply completing tasks — it felt like she had a true stake in the outcome."
Team experience across organizations including
Book a free tech-stack evaluation, or call the live demo and decide if a conversation is worth it. No pressure, no jargon.
Based in the U.S. · Serving clients nationwide · On-site as needed