You get a senior delivery team focused on measurable ROI: Salesforce when it fits, non-Salesforce platforms when they fit better, and AI solutions that move operations forward without agency markup or unnecessary overhead.
Trusted by teams from small businesses to Fortune 500 brands and federal agencies, including
We now offer a combined model for owners and leadership teams: Cambridge Business Consulting leads operating advisory, financing readiness, and M&A support, while Real Consulting handles Salesforce, AI, and platform implementation when technical delivery is required.
For enterprise, the focus is Salesforce multi-cloud and Agentforce AI. For small businesses and growing teams, we are explicitly platform-agnostic: if you don't have Salesforce or don't want Salesforce, that's not a problem. We help you choose and implement the right stack for your business, including AI use cases that have nothing to do with Salesforce (think: replacing a small-business phone receptionist with an AI agent that sounds and acts like a real human).
For enterprise: Salesforce, full stop — multi-cloud strategy, governance, integration, post-acquisition unification, regulated environments. For small business: the platform doesn't have to be Salesforce. Good architecture is platform-agnostic, and your project can be built on whatever fits best.
AI work doesn't have to live inside Salesforce. For enterprise: Agentforce, secure agent deployment, and LLM integration into existing platforms. For small business: standalone AI use cases like replacing a phone receptionist, automating intake, or quoting — right-sized, no enterprise tax.
Not sure which platform fits? Bring the problem, not just Salesforce. Small businesses and growing teams get vendor-neutral guidance on the right CRM, automation, and AI stack for their size and budget — outcome-driven, no platform loyalty.
End-to-end architecture and implementation leadership — from discovery workshops and solution design through quality assurance and team enablement.
Every engagement is tied to measurable business outcomes. Here's what that looks like in practice.
Team Overview
Real Consulting combines Igor Makarov's enterprise Salesforce architecture and AI leadership with Anandamayi Shah's large-scale Salesforce platform execution, automation, governance, and delivery support.
Together we bring 34+ combined years of experience across federal, Fortune 500, nonprofit, healthcare, legal tech, manufacturing, and both small business and enterprise engagements — with one standard: outstanding ROI and practical delivery.
Industries Served
Salesforce and Agentforce are a major strength for enterprise work. For small businesses and growing teams, we provide vendor-neutral architectural advice across CRM, automation, and AI — and if Salesforce is not the right fit, we'll tell you and implement a better-fit option.
Book a 30-minute strategy call. No commitment — just a direct conversation about what you're trying to solve.
Based in the U.S. · Working with clients nationwide · Available on-site as needed